Great Northern Products (GNP) is a Sales & Marketing agency based just north of the greater Boston area. We specialize in engineered, industrial product lines.
First established in 1978 as a northeast region Rep Agency, we pride ourselves on having evolved our efforts, reach and skill set over the years. As traditional sales reps we were limited to selling in our regional area of travel.
Selling in today’s economy requires a blended sales and marketing approach. No singular selling channel will maximize results. Today we have grown from regional sales in the northeast to serving a national customer base, primarily from leveraging the Internet, the web and social media.
Most Industrial-sector OEMs have been very slow to embrace the Internet as a sales channel. Not a long term solution, from our perspective.
It is important to note, that moving a sales outlet online is not an “either or” scenario, but rather a step to augment and leverage your existing channels of regional distribution.
If you are thinking of migrating online, give us a shout. We can discuss assisting you with a game plan, or simply help by answering questions and providing direction.